A Decade with Citi

’ve partnered with Citi for 10 years, collaborating closely with the brand team in New York and leading the CRM relationship. Over that time, we’ve built a ton of smart, thoughtful work together, including

• Module libraries

• Consumer journeys

• Emails, videos, websites, promotional campaigns, and direct mail

It’s been a long-running partnership that’s sharpened my strategic thinking and kept the creative bar high.