Wayfair Mastercard
Wayfair Credit Card Launch
We were asked to bring Wayfair’s newest credit card to life, creating a full brand identity from the ground up. That included the card design itself, along with a clear, flexible style guide for emails, banners, and print. It was all about building a look and feel that felt fresh, friendly, and unmistakably Wayfair.
Card Design
Visual explore of card designs
Playing with finishes and special effects
Creating different versions for various tiers
Look and feel
Concepting creative ways to connect the Wayfair brand with a credit card.
Library of 3D renders so each designer could create a custom photograph
Developed a thorough style guide including banner and email templates
