Wondery
We created a flexible, scalable email system built around an extensive modular library, designed to adapt seamlessly across Wondery’s podcast roster. Monthly newsletters were easily customized to reflect each month’s theme through shifts in color, featured content, and motion elements. Dynamic fields, including a personalized listening progress bar, reminded subscribers where they left off and provided a direct click-through that launched the app, creating a more connected and intuitive listener experience.
Scratch & Reveal
To appeal to the True Crime fans, we developed a fun email when the listener selects one image that leads to a landing page. Once on that page, the crime fighter scratches and reveals what their next podcast listen will be.
Live Polls
We used live polls to not only make the email fun and interactive but also to collect data on what our Podcast listeners were into. This data informed us of what to highlight in upcoming feature emails and newsletters.
Captivating Imagery
With only a brief moment to capture attention, we leaned into rich, animated imagery designed to stop the scroll. These custom GIFs were crafted not just to draw the eye, but to convey the mood and atmosphere of each podcast, helping set the tone before a listener ever pressed play.
Lots & Lots of emails
